The challenge in this brief was that each imagery created should be suitable for both mobile users in the  Chinese market and desktop users in the American market. I included this factor in my treatment and we worked on the preproduction accordingly.

We started by capturing a few campaign photos, more commonly called the ‘Key Visuals (KVs) in China. In addition to that, we also shot some ‘in-use’ lifestyle photos.

With tiny cameras that take photos at 200 frames per second, Opté quickly scans for blemishes such as age spots and hyper­pigmentation, then covers them precisely as you run the device over your skin. ( source : www.bloomberg.com)

It clicks ­quietly as it goes, shooting out pigment, to instantly camouflage for the day, and also a serum containing niacinamide, a form of vitamin B3 designed to fade imperfections such as dark spots in 8 to 12 weeks. ( source : www.bloomberg.com )